To be the most trusted, responsive private lender our clients will ever work with
Jared Fuller - CEO of Avation Capital Group
Our 7 Pillar Mission statement
Lead with trust in every deal
We build relationships before we build term sheets, operating with integrity, clear expectations, and follow-through on every commitment.
Move at the speed of opportunity
We design our process to move quickly, so our clients can write stronger offers, meet tight deadlines, and never lose a great deal to slow capital.
Grow alongside our clients
We measure our success by the portfolios, projects, and businesses we help build. Our mission is to be a long-term capital partner, supporting clients as they scale from their first deal to their biggest.
Think like investors, not institutions
Be relentlessly reliable
We underwrite with an operator’s mindset, focusing on the strength of the asset, the business plan, and the real-world path to exit; not just a checklist.
Communicate clearly and candidly
We believe entrepreneurs deserve direct answers. That means transparent terms, honest feedback, and proactive updates from first conversation to final payoff.
Create flexible solutions, not rigid products
Every project is unique. We strive to tailor structure, terms, and timelines around the deal and the borrower’s strategy, instead of forcing them into a one-size-fits-all box.
Execute consistently
When we say yes, we mean it. Showing up, solving problems, and closing on time so our partners can count on us, deal after deal.